Theatre Tokens - Outstanding Performance

Theatre Tokens, the unique theatre gift voucher scheme run by The Society of London Theatre (SOLT), saw sales of almost £10million in 2011, in spite of pressure on the high street and the continuing economic downturn. This record breaking performance can be celebrated as further demonstration of the resilience of the theatre industry and the popularity of theatre amongst UK consumers in the face of squeezed incomes, high inflation and economic gloom.

More people than ever before chose to give Theatre Tokens, which are valid at theatres across the country with no expiry date, as the gift of theatre for Christmas 2011. Online sales channels saw the biggest increase in 2011, with online sales up over 25%. Phone sales via the Tokenline hotline were also up 10% on 2010.

Sales of Theatre Tokens are dependent on strong pre-Christmas trading, with over 50% of total sales taking place in the fourth quarter. This year saw a trend of late purchasing on the part of the consumer with sales steady in October but up significantly in November and December.

The Theatre Tokens Christmas campaign helped to generate these strong November and December sales with promotions and advertising on London Underground and commuter routes into London, in the national press, on Classic FM radio, and online.

Theatre Tokens plans to continue to grow its business by exploring and exploiting new methods of selling to consumers. With 2012 come plans to work with key suppliers to utilise mobile platforms and Facebook channels, as well as exploring options for the distribution of e-vouchers.

SOURCE: broadwayworld.com

CLICK HERE TO BUY THEATRE TOKENS SECURE ONLINE!

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Christmas Book Tokens

Quote from PD James - Author :

"One of the main problems at Christmas is finding suitable presents and all too often we spend time and money on gifts which are neither needed nor particularly wanted. The one present which I have found is always the pleasure of personal choice, the certainty of satisfaction, is easy to send and convenient to buy. In particular children love Book Tokens because of the fun of choice, and so no present is more useful for instilling a love of books and for teaching children that a bookshop is not intimidating but a place of pure pleasure".

CLICK HERE TO SEE THE NATIONAL BOOK TOKENS FOR CHRISTMAS

The only free post service with 7 day secure ordering online and by telephone until 10pm daily weekdays and weekends on 01262 604828. Delivery of Book Tokens for free is only available within the UK and this will be the 12th Christmas for us since launching 'Book Tokens Online', now often emulated but never beaten!

THEATRE TOKENS ALSO AVAILABLE VALID NATIONWIDE & ESTABLISHED SINCE 1984 THE THEATRE VOUCHERS THEATRE LOVERS PREFER!

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Free UK delivery on all orders over £25 with keen prices, many books selling here for less than Amazon charge !

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ACCOMMODATION WEBSITE CAN BE SEEN BY CLICKING ON THIS LINK:

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OUR TOKEN LINE CELEBRATES TEN YEARS

Voucher Express Delivery 01262 604828

OFFICIAL ONLINE SALES

Theatre Tokens & Book Tokens - the two national voucher schemes for the UK - can only be purchased online from us to get free guaranteed next day delivery (not Weekends & Bank Holidays) and this applies to all orders to the value of one hundred pounds or over. Access our tokenline by telephone 7 days from 8am until 10pm or click on either link below to purchase your gift vouchers secure online no fees:

www.tokenline.co.uk

www.sendtoday.co.uk


THESE SERVICES ARE BROUGHT TO YOU BY
THE TOKEN HOUSE PARTNERSHIP

Success Built On Service !

'YOUR SATISFACTION IS OUR FUTURE'

Here are the 2 very latest customer testimonials for our Bookshop Gift Tokens service:

We decided to buy our Theatre Tokens from you because we knew that we could trust and rely on a Bookshop to deliver! Vouchers now received, thank you, it has been a pleasure doing business with you.

Grace & Peter Cawthorne - Carlisle

(2nd July 2011)


I am writing to thank you for your email explaining to me why Amazon do not accept National Book Tokens. Now you have made me aware that UK Book Tokens are a scheme to get people into Bookshops, this makes sense as I know Amazon are not a real Bookshop, just a global megastore. I was though surprised to learn from you that Amazon are not members of the Booksellers Association and that this is actually the main criteria for a Bookseller being able to accept Book Token Cards as payment. It has been a real pleasure to deal with you and from now on I will not attempt to use my Book Tokens anywhere else other than the First Bookshop! Keep up all the good work guys because I am disabled. Now I have discovered you and your free delivery I'll be back!

Margaret McPhee - Portree, Isle of Skye

(29th May 2011)


FUTHER CUSTOMER FEEDBACK TO THE YEAR 2000 CAN BE FOUND BY CLICKING ON THIS LINK:

www.firstbookshop.com/testimonials.htm