National Book Tokens began in 1932 after Harold Raymond, a publisher, noted with dismay, that, of the innumerable Christmas gifts received by his friends and family only three were books. He questioned the “capacity for giving pleasure” of many of the presents received, commenting that surely a book is more welcome a gift than a “hatpin, ornament, photo frame or ashtray”
His conclusion was that the chief difficulty people found when giving a book was the fear of getting the wrong book, a fear he assumed did not “apply equally to cigarettes or powder puffs”.
Over 75 years later his invention is going strong, helping people across the UK and Ireland to share their love of books with friends and family, happy in the knowledge that they have chosen a gift worth giving.
Book vouchers now at 'SEND TODAY'
WE WERE THE FIRST COMPANY IN THE WORLD TO SELL BOOK TOKENS ONLINE BACK IN 2000 AND OUR POST FREE SERVICE IS STILL UNMATCHED TODAY
